Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

It’s CES 2026 week! That means more product launches than anyone knows what to do with. But that’s exactly why you read CNN Underscored — we combed the web (and the Las Vegas showroom floor) to find ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...