Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Jaylen Brown released the music video for his new song with rapper Ferg, "Just Do It," on Friday, addressing his haters and his Nike feud. Jaylen Brown of the Boston Celtics reacts during the Boston ...

“Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global multibillion-dollar giant” (Bella, T.). Since then, it’s been said in ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...