In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...

Youshaei told Salish during their interview that she has now become more popular than Taylor Swift, at least amongst Gen Z.

Add Yahoo as a preferred source to see more of our stories on Google. Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

Gulp. If that headline bloomed a pit of dread in your stomach, you're not alone. The beauty brands are coming for our kids. For the uninitiated, the news is this: Salish Matter, 15-year-old daughter ...

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...