In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about — and very few ...

Plus, is it bad for kids and grandkids?

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

If you know the difference between Tralalero Tralala and Ballerina Cappuccina, chances are your child is already deep into the latest viral craze: Italian Brainrot. As a mum of three boys, I can ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

TOKYO (AFP): In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

Soft toys of Brainrot characters – inspired by AI-generated characters that have been going viral – displayed at a shop in central Tokyo. (AFP pic) In a Japanese shop selling cheap trinkets, there is ...

Italian Brainrot Challenge is a Roblox experience that immerses you in the surreal world of the Italian brainrot memes that have recently taken over the internet. You must navigate through a series of ...

Cartoonish AI creatures have fast become memes, inspiring a stream of new content such as “Brainrot Rap,” viewed 116 million times on YouTube. School-age Italian ...