The tradition and pageantry are part of what makes the sport of college football so special and held so near and dear to so many people. It invokes emotion, personal ties, and gives fans everywhere ...

BOONE, Iowa (KTIV) - Two organizations are partnering up two weeks ahead of the Iowa vs. Iowa State football game. Fareway Stores Inc. will be partnering with the Iowa Wave Shirt to kick off the ...

USA Today announced this week that Iowa football's "Hawkeye Wave" was picked as the 2024 Readers’ Choice Award for Best College Sports Tradition. The Wave is when players and fans after the first ...

PLENTY OF SUNSHINE THIS WEEKEND AND NEXT WEEK. THANKS, JASON. RIGHT NOW FAREWAY SHOPPERS IN IOWA HAVE THE OPPORTUNITY TO SUPPORT A GOOD CAUSE. IT’S INSPIRED BY THIS HEARTWARMING TRADITION AT THE ...

When Iowa is playing at home and the first quarter comes to an end, the football game suddenly is out of sight and out of mind for a few minutes for everyone inside Kinnick Stadium and the kids ...

Caitlin Clark had no qualms with Jason Kelce's suggestion on how Iowa could make the "Hawkeye Wave" even better. The "Hawkeye Wave" is, according to many, the best tradition in all of college sports.