(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

A number of cross-platform projects were considered, looking to tap into StarHub’s pay-TV, internet and mobile phone capabilities. One such project, an interactive drama under the working title ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...