Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

November is here and it’s officially getting cold.

From a story on GameAndFishMag.com: Curious and aggressive smallmouth bass deliver on the sporting expectations with feisty battles marked by surging runs and impressive leaps. They’re no push-overs, ...

The author holds a 38-inch northern pike caught on a Suick. See below for the damage this fish inflicted to a brand new lure. / Joe Shead Why You Need the Best Northern Pike Lures for Consistent ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

One of the most crucial factors in successful perch fishing is water temperature. As the mercury rises and falls, so too do ...

Cole & Jay share five proven bass lures that will boost your fall fishing success. Why most people fall off a ‘health cliff’ ...