Selling indoor grills can be a difficult proposition. For this reason, it is important to identify and understand your target market before you begin your marketing campaign. Should you fail to do so, ...

You’ve done a great deal of work over the course of the Small Business Boot Camp to help your business succeed. Now, it’s time to ensure you have enough customers to buy the product or service offered ...

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

If you really want your brand to be successful, you have to identify who your target audience is. Your target audience includes those individuals who align with the goals and objectives of your ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

In the Business-to-Business (B2B) marketing world, success comes from targeting the right prospects for your brand. It’s different from regular consumer marketing, where you can convince almost anyone ...

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

Drawing from my personal experience with alcohol flush reactions, I recognize how validating this common issue in the Asian community inspired my business idea. Identify a niche pain point that ...

Success for any business or organization is measured in many ways apart from sales. One critical factor that determines the success of an organization is how solid its connections are with its target ...

It's likely that you already have a pretty good idea about the individuals, groups of individuals, or types of businesses that you think you can sell your products or services to. Individual prospects ...

CEO at RightMetric, a marketing research & insights provider that helps marketers look outside their own four walls to be more effective. Consumer attention is harder to earn than ever before. With ...