As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.