Customer Marketing Is The Growth Engine Most CMOs Are Overlooking

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...
Forbes

We Changed How We Measured Marketing ROI. Here’s Why.

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...
Marketing

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.
B2B Marketing Magazine

SPEAKER Q&A: Dave Stevens, marketing director, EY

Dave Stevens, CMO at EY and keynote speaker at our upcoming conference, explains why he believes all marketing is content marketing. Why do you believe ‘all marketing is content marketing’? All ...