Customer Marketing Is The Growth Engine Most CMOs Are Overlooking

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...
Forbes

We Changed How We Measured Marketing ROI. Here’s Why.

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...
Searchenginejournal.com

Marketing To Gen Z: How To Do It The Right Way

Want to deliver great marketing strategies and tactics that activate your Gen Z audience? Here’s the why, what and how of marketing to Gen Z. For the longest time, the most frequent question I was ...
B2B Marketing Magazine

SPEAKER Q&A: Dave Stevens, marketing director, EY

Dave Stevens, CMO at EY and keynote speaker at our upcoming conference, explains why he believes all marketing is content marketing. Why do you believe ‘all marketing is content marketing’? All ...