Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...
In recent years, our understanding and awareness of gut health have increased significantly. Phrases like ‘gut microbiome’ and the ‘gut-brain axis’ are no longer just used by the scientists and ...
High-protein products and gut health represent two of the biggest food trends of the last decade, but is one bad for the other? The high-protein food trend has become hugely popular with consumers, in ...
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