Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

When it comes to what we’re sipping on all day, we know that it’s best not to drink our calories and that water is our friend. However, some days (okay, maybe every day) we crave more than plain H2O.

Matcha leads the pack for antioxidant content. Because it uses the whole powdered tea leaf, matcha can contain up to 945 mg ...

Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

Both matcha and green tea come from the leaves of the Camellia sinensis plant, but there are key differences between how the two are manufactured. Green tea leaves typically undergo a simpler growing ...

Matcha shifted from a niche tradition to an everyday staple in 2025. From being a cafe drink to an everyday home ritual, ...

Drinking green tea on an empty stomach may cause acidity in some people, so it’s better to pair it with a light snack. Most experts suggest drinking 2–3 cups a day. This quantity is ideal to enjoy the ...

Matcha, a type of green tea high in caffeine and antioxidants, may help lower blood pressure when consumed regularly. Learn ...

Matcha lovers should examine the ingredients list, preparation and consumption recommendations before purchasing the product.

Want to swap your coffee for matcha but not sure which one to choose? The Institute experts have tested a range of matcha ...

Matcha vs. coffee, which is healthier? Here, dietitians explain the health benefits of each and which provides more energy ...