Over the last decade, golfers have had the opportunity to go through a custom fitting for their golf clubs similar to the system used by PGA pros. In theory, having a professional club fitter hook you ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

This month we once again tapped our friends True Spec to fit a non-Tour player to illustrate the value of custom club fitting, in this case former collegiate football player and mid-handicapper Graham ...

Dave Enos has a simple answer when golfers ask him why they should use custom fit golf clubs. "If two men walk into a clothing store and one is 6-foot-5 and the other 5-foot-8, there is no way the ...

What if I told you there was a secret facility in a nondescript building in Carlsbad, California where Tiger Woods, Dustin Johnson, and Rory McIlroy go to pick up their golf clubs? What if I also told ...

Choosing between complete golf sets and custom-fitted irons in 2026 comes down to knowing your game and goals. Brands like Ping, TaylorMade, and others offer options for every skill level, from ...

PXG partnered with PGA Tour Superstore, the first step in a nationwide expansion that increases access to PXG’s custom-fit clubs through a major national golf retailer.

Even though a recent survey of avid golfers by Golf Datatech suggests that a “custom fitting has become a virtual requirement in a new iron set or driver,” the more honest statement is that the ...

Golf gear in 2026 is all about personalization, with more players seeking clubs tailored to their swing rather than generic 'best' lists. From beginner-friendly package sets to custom-fitted bags, the ...