WASHINGTON--The heavy hitters of the wireless industry are pressing the Federal Communications Commission to consider that it will take time — up to three years — to ensure any proposed geotargeting ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

As digital marketers deepen their understanding of location-based marketing and employ geotargeting tactics more frequently in their campaigns, they are beginning to implement new tools to build ...

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where ...

This phrase, popularized by Lord Harold Samuel, a British real-estate tycoon and used time and time again across popular culture, is not only relevant to property purchases, but should also be a key ...

Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No ...

Want to understand your paid search results? Geography is one of the most significant factors to analyze. DIfferent words and brands mean other things based on location. For example, are you “soda” or ...

Opinions expressed by Entrepreneur contributors are their own. Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base ...