Gidget, the Taco Bell Chihuahua, with cameras in the background - Vern Evans Photo/Getty Images Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the ...

Gidget, famous for her Taco Bell ads, also acted alongside Reese Witherspoon. July 22, 2009— -- Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats. But more than ...

LOS ANGELES -- Quite possibly the most famous Chihuahua in history, Gidget, the bug-eyed, big-eared star of 1990s Taco Bell commercials died on Tuesday at age 15. Although she was hard of hearing, ...

Why are some visuals —the Marlboro cowboy, Colonel Sanders — so powerful and other visuals — Taco Bell’s Chihuahua — pretty much a disaster? Because many marketing people misunderstand the role of a ...

Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the limited-time Decades Menu that brought back fans' old favorite foods. What the chain doesn't want to ...