Wouldn’t it be lovely if you could browse the web without having to worry about your actions and activities being tracked, dumped into a profile, and sold to marketers so they can more effectively ...

DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome. As Google transitions away from using third-party cookies in Chrome, its developing a new ...

Google’s Federated Learning of Cohorts (FLoC) is the company’s attempt to improve privacy around the web by replacing third-party cookies that dominate user tracking. In recent weeks, the FLoC has ...

Google made a bold, unexpected, and curious promise of not creating new technology to replace the third-party tracking cookies it would soon be banning from Chrome and, consequently, the Web. That ...

The free website builder and open source content management system (CMS) Joomla has announced its plans to block Google's FLoC by default going forward. FLoC or Federated Learning of Cohorts is Google ...

Whatever goodwill Google earned in the past few years that it has been fighting off advertising and user tracking abuses may have gone down the train in an instant thanks to its proposed solution. The ...

WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions ...

GitHub joins the growing number of companies opposing Google's new FLoC system designed to replace cookies. Both github.com and github.io now contain the HTTP header required to block FLoC. GitHub has ...

Yesterday, GitHub announced rolling out a mysterious HTTP header on all GitHub Pages sites. GitHub Pages enables users to create websites right from within their GitHub repository. And it turns out, ...

DuckDuckGo has announced an update to its Chrome extension which blocks Google's FLoC tracking. Some users were silently added to the FLoC trial in Chrome - DuckDuckGo thinks this is wrong. DuckDuckGo ...