I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

It all started with five unscripted words. Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, ...

Vampires, witches and…Flo, the Progressive car insurance lady? When you think car insurance, you don’t think Halloween (and vice versa), but for the fourth year in a row, Progressive, the car ...

One of our favorite advertising bloggers, Copyranter, dug up this gem from advertising's history this morning: An early audition tape of Stephanie Courtney, the actress who plays Progressive's beloved ...

Not only did LeBron James make the switch back to the Cavs, he also made the switch to Progressive. James took to Facebook today and posted his Halloween costume as the unmistakable rep from the ...