Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...

A business plan is a document entrepreneurs produce to lay out a full description of the financial standing, operational plans and earning potential of an enterprise. The purpose of such a business ...

Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. I spent a day last week at Hitachi Data Systems' (HDS) conference (disclosure, HDS ...

Anytime someone decides to create a business they are taking a risk. However, it is a risk that could potentially come with some big rewards. One method of reducing that risk is by forming the ...

Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll ...

Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now ...

What truly matters isn’t top-line growth, but transferable enterprise value—how much your company is worth without you in it.

Numerous situations arise in professional business settings that necessitate formal correspondence. You might need to send a letter to an executive in the company requesting their presence at an event ...