It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Digital marketing stands out for its speed, with feeds refreshing every second, real-time analytics, and ads competing for ...

Attention is a physical experience, and the channels that respect that reality will always command deeper engagement.

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital fatigue.