Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

In today's competitive market, establishing a robust brand identity is crucial for attracting and retaining loyal customers.

This, in turn, can lead to increased brand loyalty and a sense of belonging among customers. Interactive experiences are yet another potent tool in the visual storytelling arsenal. Elements like ...

When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition. The Be Boulder. graphic marks—one of the four core elements—enable CU Boulder to ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The brand is a complex system driven by the emotions of our audiences ... and the broader community. Our logo includes two key elements: the Beveled-M and "Miami University" wordmark. The logo is the ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies.

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...