Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition. The Be Boulder. graphic marks—one of the four core elements—enable CU Boulder to ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The brand is a complex system driven by the emotions of our audiences ... and the broader community. Our logo includes two key elements: the Beveled-M and "Miami University" wordmark. The logo is the ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...