Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, ...

Retargeting generated the highest lift in trademark search behavior at 1046% among six different media placement strategies and increased click-through rates, according to a recent study from comScore ...

The goal of the study was to measure certain key performance indicators on standard retargeting campaigns and on video retargeting campaigns over the course of one year. The results were based on ...

Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and ...

Automotive marketers are rolling out dynamic remarketing campaigns on search and display this year for the first time! This is big. Until May, automotive marketers haven’t been able to create dynamic ...

Dynamic remarketing is an advertising strategy to deliver customised ads, which links users with their past shopping experiences on your site. With the use of DoubleClick Studio, you are able to build ...

NEW YORK, NY--(Marketwired - Dec 19, 2013) - ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced its ...

The goal of the study was to measure certain key performance indicators on standard retargeting campaigns and on video retargeting campaigns over the course of one year. The results were based on ...