DoubleClick, an online ad services provider that is reportedly in acquisition talks with Microsoft and Google, has begun a limited test in the United States of an ad exchange marketplace that it ...

OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company ...

Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve. "I'm always working on developing new concepts to bring to ...

Currently, Chinese internet portals Sina, Sohu, CNTV and Phoenix New Media have joined Doubleclick Ad Exchange, which enables ad-targeting of the most appropriate audiences through real-time open ...

DoubleClick's announcement of a plan to launch an online ad auction exchange looks like a move to buff its valuation prior to the hotly contested race between Google and Microsoft's MSN, which are ...