What is it about Jimi Hendrix that so many people find appealing? According to scientists at UCLA, it’s all in the music – or rather, the dissonance in that music: the unexpected, jarring, almost ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...