The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

The COVID-19 pandemic brought dramatic change upon nearly every facet of modern life, including how customers shop and buy products. Since the pandemic began, customers have created new habits and ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

PORTLAND, Ore., Feb. 10, 2026 /PRNewswire/ -- Direct Marketing Solutions (DMS), a nationally recognized provider of integrated direct marketing services, today announced the acquisition of Johnson & ...

The company said the Oregon cuts are “result of the relocation and expansion of our business operations to multiple out of ...

Discover five in-demand marketing skills that could boost your salary in 2026, plus how to learn them and stay competitive in ...