The world’s fondness for matcha is about to be tested by steep price increases. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Global demand for ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s tea industry. By Yan Zhuang It was around midnight when Narita Naret ...

About 40 identical white cups of matcha were set out on a table, devoid of labels, origins and reputation. One by one, veteran tea merchants and researchers lifted the cups to their noses, inhaled ...

A global matcha shortage is flooding U.S. markets with low-quality, potentially hazardous bargain products. Supply chain strains and paused tariffs are raising alarms about food safety. Japan, the ...

TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains - with tariffs only adding to the risk. Coffeehouses and major retailers such as ...

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States. It ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...