“How can we be sure that people see the same color when they look at something?” – Henrietta, age 12, Market Harborough, UK In fact, we can’t be so sure that we do all see the same colors. What colors ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...

A week or so ago, I got a question on Facebook that was relayed from one of the kids of a college friend, which I'll paraphrase as "What's the physics explanation of what gives objects their color?" ...

Have you ever wondered why chicken eggs can be different colors? While most eggs are white or brown, they also come in colors like cream, pink, blue and green. In addition — and this is no “yolk” — ...

We experience beautiful sunrises and sunsets here in Michigan all the time. Cotton candy-colored sunsets are my favorite, and I'm sure you have your favorites too. Have you ever wondered why we see ...