Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...

Recently, I was part of a larger discussion, and it struck me that when most people hear the word "design," they still think only about how things look. I used a simple analogy of a beautifully ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Martha Ball and Michael Bulander of HED discuss how higher education institutions can embed student wellness into campus design through biophilic elements, active spaces, accessible services, and ...

As individuals report a greater loss of control and decreased trust in institutions during COVID-19, employers are left wondering how to facilitate a successful return to the office. Supported by ...

Financial product owners face unique challenges that require staying ahead of the curve with innovative design strategies. Financial services must not only be efficient and user-friendly but also ...

Procurement teams can turn RFQs and supplier cost breakdowns into strategic cost intelligence by standardizing, centralizing and connecting historical cost… Turning RFQs and cost breakdowns into ...