Many modern website designs feature massive images and blocks of text. You have to scroll down to see each new piece of content or to find further details. The reason so many websites have this kind ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Integrated combination of multiple colors as it is, color gestalt invariably troubles researchers as they seek to understand and analyze the complex constructions of affective factors. The author ...

Product placement in Gestalt format provides a higher level of fluent experience in information processing, leading to more positive evaluations and attitudes toward the products. This study provides ...