One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline ...