A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

It takes thick skin to succeed in today’s volatile marketplace. One task that has proven especially challenging for companies across all industries has been maintaining—let alone boosting—customer ...

Businesses across industries are increasingly focused on maintaining long-term relationships rather than continuously pursuing new customers. These “near-permanent” relationships go beyond traditional ...