Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today's business world, companies are facing an overwhelming ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Industries undergo rapid digital transformation, the sheer volume of accessible information has made data-driven strategies ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Research firm Mordor Intelligence values the worldwide customer data platforms market at $2.6 billion this year and expects it to reach $8.6 billion by 2028, growing at a compound annual rate of 27.4 ...

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Companies of all sizes often spend big on ways to boost their sales. But often, the information they need to turbocharge revenue is already baked into their own books and records. The challenge is ...

FACTS Data Insights delivers centralized, visual dashboards that unify enrollment, financial, and student trends across FACTS solutions, giving schools instant visibility without the need to run ...