SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Scientists are questioning the famous '200 food decisions a day' statistic. Here’s what it means for how food and beverage ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

While AI is rapidly becoming an integral part of consumer decision-making, it often falls short on one crucial element – trust. And that’s where traditional media, particularly radio, plays a ...

Klaviyo’s global consumer research identifies four distinct AI consumer personas and reveals sharp divides across gender, generation, and region BOSTON, MA — March 10, 2026: Klaviyo today released its ...

On January 7, 2026, OpenAI announced ChatGPT Health, a new feature that allows users to review medical test results, prepare for doctor appointments, and seek guidance on diet and fitness—while ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...