Spread the loveThe advertising landscape is undergoing a seismic shift, driven largely by advancements in artificial intelligence (AI). Publicis Groupe, a global leader in marketing and communications ...

Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

In the first part of this article, we explored various strategies that new brands can use to influence consumer behaviour through messaging. We covered essential techniques such as understanding your ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Ramadan is a month that changes many aspects of daily life, including the way people interact with technology. Consumption patterns shift, shopping habits change, and the use of digital apps increases ...

The report identifies seven cultural and sectoral trends, showing shifts in consumption, identity, work and wellbeing, with ...