Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Coca-Cola (NYSE: KO) is a powerful consumer brand with a competitive edge that is difficult to overstate. The business has a ...

I’ve always thought Walmart and Target succeed for very different reasons. Target emphasizes discovery and design, while ...

One of the most widely recognised product brands in the world is probably Coca-Cola, and its formula is famously kept a ...