A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

Your favorite snacks just got a dye-free upgrade. I tasted two of the new snacks in the Simply NKD line to share my ...

The Doritos flavors of the 1990s were fearless, flavorful, and often wonderfully strange. They captured the adventurous ...

Frito-Lay has introduced Simply NKD versions of some of its most popular chips that remove the artificial flavors and colors.

PepsiCo's new line of dye-free Doritos and Cheetos is great for consumers concerned about artificial dyes. But how much more ...

Health and wellness have officially become mainstream, big business, and everyone seems to want a piece of the profits. This ...

PepsiCo already sells a line of Cheetos and Doritos called “Simply” that are made with no artificial colors or flavors, but ...

PepsiCo is switching up how some flavors of Cheetos and Doritos look in the coming weeks. On Friday, the global snack company ...

PepsiCo announced last week that it's launching toned-down versions of its bright orange snacks that won't have any ...

The company announced Thursday that Doritos and Cheetos Simply NKD will hit store shelves on Dec. 1. The launch is part of ...

The Simply NKD line of the beloved snacks will have no dyes or artificial flavors, but you can still buy the original eye-wateringly orange versions.

In a move that’s catching attention across the snack industry, PepsiCo has announced it’s removing the bright colors—but not the ...