GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

Nfinity's cheer backpack collection includes the stylish sparkle backpacks, which come with a sparkling exterior, padded straps, and several compartments that enable athletes to organize and transport ...

PORTAGE — With uniforms deteriorating, Portage Area High School’s cheerleading coach and parents of team members petitioned school board members for replacements at a Wednesday evening meeting. It was ...

The Supreme Court on Halloween appeared reluctant to rule that an apparel company can copyright stripes on cheerleading uniforms. {mosads}The case centers on the registered copyrights Varsity Brands ...