Channel 4 Sales has secured a two-year deal with Ford as the lead sponsor of Channel 4 Documentaries, extending their ...

Channel 4 is the new sponsor of KISS Breakfast, marking the first time that the broadcaster is sponsoring the Bauer Media radio station. The multi-year sponsorship, beginning immediately, will see a ...

Perceived as a safe but dull approach Channel 4 drew on the experience of Wickes, Domino’s and Lexus to show that the tangible benefits are anything but, with 89% of viewers viewing such sponsors as ...

Nissan Commercial Vehicles aims to boost its market awareness through a sponsorship deal with Channel 4’s The Scrappy Racers. This is a spin-off of Scrapheap Challenge, which is sponsored by Nissan’s ...