Give Back Beauty, officially the licensee for Britney Spears’ Britney Brands as of Jan. 1, is looking to supercharge momentum for the longstanding fragrance range. This comes after the Italian beauty ...

Shoppers looking to gift an iconic fragrance that 'lasts all day' to a loved one this Valentine's Day, without breaking the ...

Doing business with Britney Spears stinks, according to a brand marketing company that is suing the pop star and her father for $10 million over a perfume deal. According to the lawsuit, the new deal ...

A complaint filed in New York claims a former Revlon executive secretly plotted her move to Give Back Beauty and hired away other employees key to the pop star's product line. Beauty giants Revlon and ...

Britney Spears just released a music video for her new single “Perfume,” in which she literally marks her territory by dousing herself in perfume so that a suspected other woman will smell it on her ...

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Britney Spears: the latest news and photos of the Toxic singer, her songs, X Factor USA, her boyfriend, perfume and more ...

Revlon and Elizabeth Arden have had a 20-year relationship with Spears. The deal has created dozens of fragrances worth tens of millions of dollars annually. The suit says core members of the ...