From the SPRO Rat 50 to the Bucca Bull Rat, these big, loud, and downright rude baits can trigger the most vicious topwater strikes of your life. There are lots of standard lures that produce big bass ...

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring.

Can tiny lures really land big fish? We put cheap Amazon lures to the test, and the results are insane! Watch as Monster Mike hooks into unexpected giants using some of the smallest baits you’ve ever ...

From topwaters to hard baits, soft plastics and swimbaits, this guide to seatrout lures is your arsenal to hunt speckled ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

Gene Larew Lures are justifiably proud of one particular angler who uses their products. Shonn Goodwin of Moore won one of the top fishing events in the nation a few weeks ago and some Larew products ...

The 2026 New York Musky Expo, held Jan. 31 and Feb. 1 at the Chautauqua Harbor Hotel in Celoron, wasn’t just another winter ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...