We're all familiar with the basic bitch, are we not? She loves fall, UGG boots and unabashedly discloses her location through daily selfies on Instagram — no matter how crushingly ordinary her ...

As the temperature drops and the cold winter months roll in, 20-somethings everywhere prepare themselves for what is arguably the greatest season for all things basic. As ladies with perfectly ...

Fare thee well, man tailoring. While Men’s Fashion Week may bring out the snappiest dressers, a new survey finds that the majority of American men now favors “the basic Bro,” a look consisting of ...

At this point, most everyone has heard more than enough about the female version of the basic bro—let’s call it the basic broad. It has a surprisingly thorough entry on Wikipedia, which claims the ...

This round of voting has now closed—but head over to the quarterfinal round to keep voting. Marquee matchups include surfer bros vs. snowboarders and basic bros vs. nouveau bros. In 2016, we live in a ...