Like every other industry on the planet, the Internet is changing the way B2B retailers reach potential customers and increase revenue. Here are some insights that can help you hone your strategies.

These days, technological innovations and industry demands put constant pressure on B2B marketing to improvise and adapt. Though online retail selling to the average citizen caught the most attention ...

Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according ...

As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. If ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Online video engages potential clients and delivers marketing results. The data tells a good story: 181.4 million US Internet users (85% of the US Internet audience) watched more than 39.4 billion ...

In the Business-to-Business (B2B) marketing world, success comes from targeting the right prospects for your brand. It’s different from regular consumer marketing, where you can convince almost anyone ...

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing ...

With the New Year finally upon us, it’s time to start focusing on those goals and objectives we promised as 2011 budgets were approved. But similar to our resolutions for eating healthier and getting ...

Business-to-business online marketing is an evolving science, thanks to the rise of new tools like video and podcasts. What’s more, social media’s role is becoming increasingly important. While the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s crowded online ecosystem, highly effective, breakthrough B2B marketing is more ...