Seeking to reverse a decline in recruiting numbers, the U.S. Army has launched a new billion-dollar advertising campaign. Farai Chideya talks with marketing and consumer expert Adam Hanft about the ...
The Army should spend more on television advertisements and less on signing bonuses in its drive to attract new soldiers, according to a study released this week amid an ongoing recruiting crisis in ...
WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - “An Army of One” - with one it hopes will pack more punch: ...
Tom Theodorakis is less than a month into taking over as the athletic director for the Army West Point Black Knights and there’s a lot to do, some of which has nothing to do with overseeing the ...
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