Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard. –John Steinbeck on letting go of unwanted anchors Heuristics are mental shortcuts that allow people to make ...

Most of us live in a world of full inboxes, shifting deadlines and a confusing array of acronyms and buzzwords. We often need heuristics (a mental shortcut or rule of thumb) and biases as a way of ...