Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

In negotiation, the first number often carries disproportionate weight. While perhaps not always an absolute guarantee of victory, the concept of “anchoring bias” suggests it’s a powerful and ...

Research looks at how experiencing rudeness amplifies anchoring bias including in doctors' decision-making. Have you ever been cut off in traffic by another driver, leaving you still seething miles ...

Please provide your email address to receive an email when new articles are posted on . Physicians may anchor on initial information, like a congestive heart failure diagnosis, when making decisions ...

Forbes contributors publish independent expert analyses and insights. We share our expertise on leadership, business skills and more. And more often than not, you come across an amateur answer: You ...

Psychological biases are those sneaky mental shortcuts your brain takes, often without your conscious consent. While they can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

PocketGamer.biz does not need to express how vital user acquisition is to the mobile games industry. With IAPs driving less than 50 per cent of revenue, and privacy changes from Apple and Google ...

For some reason, negotiation tends to be considered a specialized professional skill instead of a basic life one. Business school students and salespeople learn tons about how to work out deals, but ...