Streaming disrupted the music industry, our patterns of music consumption, music marketing and even consumer behaviour. It succeeded in aggregating content by easy accessibility - Steve Job’s dream.
As the music industry gathers for Grammy Week, African music is playing an increasingly prominent role — not only on the awards stage, but across global pop culture. That momentum will be on display ...
The proliferation of smartphones and affordable, high-speed internet in Africa has facilitated the widespread consumption of music through digital mediums. African music spans diverse genres like ...
In 2021, Tanzania's Diamond Platnumz became the first Sub-Saharan African singer to receive 1 billion views on his YouTube channel. That same year, Zuchu became the first woman artist in East Africa ...