Humor and irony are outstanding tools to achieve a high level of attention, and praise be to those who can use these tools skillfully. Since parody and satire involve an imitation of style and the ...

They say imitation is the sincerest form of flattery. Offering that imitation as a parody allows commentary while avoiding the Wrath of Legal. Spoofs of Apple commercials are certainly not a new ...

When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's called comparative advertising. In 1979, ...

We’ve seen a number of parodies that poke fun at Apple’s new intelligent assistant, but this one has to be my favorite. It’s a skit from CollegeHumor that mocks Apple’s latest Siri adverts by placing ...

It might seem risky for a marketer to integrate its TV spots with a show known for its advertising parodies. But that's not stopping Anheuser-Busch from buying up all the commercial time on this ...

Combining mime, music, social media, mass consumption, abstract art, advertising parodies, high-tech wizardry and lots of pipe, the Blue Man Group gave a fascinating and funny performance in the first ...