Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day.

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recent study. Advertisers often use humor to grab customers' attention, but they should do ...

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh ...