Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Campaigns, party committees, and outside groups shelled out an eye-popping $1.23 billion this year to run political ads on television, digital and radio, according to new data from AdImpact, a top ...

Nothing says “Christmas is finally here!” quite like big-budget television adverts designed to leave you feeling teary-eyed, emotional, and in the mood to buy a whole bunch of stuff. Whether they ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

AbbVie’s blockbuster giant, Humira, is used to being top dog in the pharma industry. But it had a rude awakening in 2021, when it’s massive $20 billion annual sales figure was shattered by Pfizer’s ...

Among top ad-supported premium streaming platforms from major TV network groups, Paramount+ had the highest advertising messages per show or per hour in 2021. According to MediaRadar, the Paramount ...

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...